press to exit project space

Curatorial workshop and exhibition | Yane Calovski and Hristina Ivanoska, the team of press to exit project space, participated at the Behaviour workshop for Idiots takes place at the Kunsthalle Luzern (Switzerland) conceptualized by the artistic director, Lillian Fellmann


Extra Artisan Trade Workshop Export Complete Import Programme is an interactive book, designed in the attempt to preserve old shop signs and their important graphic design value. This book is designed in a way that the content is hidden and remains a surprise until the reader decides to engage him/herself into discovering it. How much and in which way the content is discovered depends solely on the reader and therefore, each reader is capable of creating his own personalized copy, at any time.

The shop signs featured in Extra Artisan Trade Workshop Export Complete Import Programme come from the Skopje Old Bazaar. They have functioned through the years with the utmost originality of advertising strategy. Shop owners had changed, businesses had developed, practices had closed down but the standard of hand produced typography and masterfully created neon signs have remained. These signs have been standing proud, inseparable from their cityscape, growing into signs of the times, rather than signs of retailing communication.

The designer and author of this book, Neda Firfova, organized a session with special guests who tried to explore the book, experiment with it and discuss the issues this book touches upon. This event, named Scratch and Wine took place at 7 p.m. on 18th of December 2009 in VACANT in Harajyuku, Tokyo. The samples produced during this session, were exhibited during the book launch event but also within the exhibition Extra Artisan Trade Workshop Export Complete Import Programme, taking place in VACANT, from 18th – 26th of December, 2009.

More information on the book and the interactive public event you can find on:


Neda Firfova (b.1981, Skopje, MK) is a graphic designer and a design researcher at the Jan van Eyck Academie in Maastricht, Netherlands and Tama Art University in Tokyo, Japan. She pursued her MA at the Graphic Design Department of Tama Art University in Tokyo, Japan with a focus on Typography. She graduated in Graphic Art and Design at the Academy of Fine Arts in Skopje in 2005.
Neda Firfova’s main research today is focused on the visualization of language and what lies in the space between the word and the image. Recently, she has been involved in creating pattern installations, which invite typography interventions from audiences and other projects involving interactive approaches to typography and book design.