Presentation by Beti Žerovc: When Attitudes Become the Norm
Presentation by Beti Žerovc: “When Attitudes Become the Norm: the contemporary curator and institutional art” | The 5th International Symposium Curating Exchange | The Institutional as Public | organized by press to exit project space | 22 - 23 September, 2016, GEM Club, Skopje, 19.00 - 21.00 h.
The book “When Attitudes Become the Norm” (published by Archive Books and Igor Zabel Association for Culture and Theory, 2016) is a collection of essays and interviews by art historian and theorist Beti Žerovc on the topic of curatorship in contemporary art. Žerovc examines curatorship in its broader social, political and economic contexts, as well as in relation to the profound changes that have taken place in the art field over the last century. She analyses the curator as a figure who appears, evolves, and participates in the institutionalisation of contemporary art and argues that with the curator institutional art – art designed to fit the art institution’s space and needs – achieves its fullest expression.